Paid inclusions/sponsored links refer to the same terminology i.e. paid listings on search engines. This type of listing allows the web crawlers/spiders to automatically find the webpage paid for. Until 2006 Google does not provide the facility of paid inclusions.
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Remember, paid inclusion is not PPC. The main difference between PPC and Paid inclusion is that PPC means “guaranteed placement and inclusion” and paid advertisement means “Guaranteed inclusion but not placement” |
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Overview
Paid Inclusions can be defined as the inclusions of the website in the search index of any search engine company on money basis. Annually, search engines charge fee for one web page. Revenue can also, be earned on the basis of clicks the web page gets.
Advantages:
- Paid Inclusions are not termed as advertisements because the user cannot govern the content & placement of the link.
- Advantageous for frequently changing pages
- User has full control as to when the spider is crawls the web-page.
- Instant results (week’s time)
- Results can be utilized for improving results of other pages.
At OFA, we completely understand the pros & cons of this strategy. We work according to a perfectly decided approach and try our level best to deliver the best results. |
